The best things happen organically

If you fail to plan your digital content strategy, you plan to fail. But quite often brands can spend too much time curating an artificial message that loses touch with its intended audience. So you need to find that sweet spot…

Even Pauline Hanson, the infamous leader of Australia’s One Nation party has a content strategy. Every time she opens her mouth on national media, or posts a really questionable video of herself on Facebook. But some of her most valuable content is derived from a concept, but the best (questionable) executions happen organically.

Content Strategy

Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.

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Product / Service #2

What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.

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Product / Service #3

Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.

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Next Steps…

This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.